THE SALES FUNNEL. How it works, and how it WONT work for you!
I am sure that you have at some point signed up to a free webinar for something or other. The Facebook post or whatever provoked your interest spoke to your concerns, more new patients, should you vaccinate your child etc. Then when you clicked through to the website a ‘funnel’ page made it very clear what your next step was, to sign up for the webinar. The message was focused on the benefits to you and that it’s all free with no obligation. Next you get a series of automated thank-you emails, counting down to the webinar date. They may even give you a little taster along the way and they are sure to tell you to stay until the end of the webinar for a special free gift worth a million dollars....
This is an article written on our sister site www.mediaMarketing.clinic - The world's leading Media Marketing company for healthcare practices.
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